Category archive: Blog

How to Reduce Bounce Rate and Stop Leaking Money From Your Website in 3 Simple Steps

Since the advent of the commercial Internet, I have collected tens of thousands of data points that have given me the ability to identify what I call the 8 Money Drainers. These are the 8 critical mistakes that literally cause a website to leak serious money every day. One of the most expensive money draining mistakes…

Social Media ROI Is Not the True Holy Grail in Digital Marketing

The holy grail in digital marketing extends beyond establishing social media ROI or return on investment. The true holy grail is being able to predict, measure, and guarantee a company’s financial ROI throughout its entire digital marketing strategy. Since the advent of the commercial Internet, I have collected tens of thousands of data points that have…

Measuring Your Return on Investment (ROI) from Social Media

Here is a true story…last week, I was reading the business section of a national publication. One of their reporters had written a story about how social media was being used by companies within a particular industry as a strategy to increase sales. The reporter interviewed the directors of marketing from several companies to get…

Interview with Mark Schmulen, NutShellMail.com

Here’s an excerpt from Chapter 8 of my latest book…Increase Online Sales through Viral Social Networking. One of the common concerns I hear from small business owners or managers about participating in social networking is their perception that the time commitment required will be substantial. If you are like most people, you likely do not…

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